Enjoy, explore, and share joy with others!

Welcome to the world of Hedonism! The Association of Authentic Hedonists (AAH!) was founded on February 7, 2005, in Belgrade and today brings together those who live and promote authentic hedonism.


AAH! is not just a club, nor just a philosophy – AAH! is a movement that unites those who know how to enjoy life. We have always believed that Hedonism is a state of mind, not a matter of wealth, and that everyone can find their own small rituals of happiness—whether through travel, fine dining, wine, music, sports, or simply savoring the moment.


Join us
Join us and become part of a community that embraces life to the fullest!

Đole the Hedonist
Meet Đole – Our Chief Hedonistic Consultant!
In the world of Hedonism, age doesn’t matter, but they say Đole is in his prime! Born in HedonOpolis, a magical place that moves across the planet as needed, he is known for his boundless enthusiasm and love for exploring pleasures.

Who is Đole?
If you think Đole is just a cute plush bear, think again! He is our Chief Hedonist Consultant (CHC) – a tireless explorer of delights, traveling the world to taste the finest specialties, sip premium wines, attend concerts and festivals, test luxury cars, and absorb all the latest Hedonistic trends.
Đole’s Mission?
His goal is to teach you how to enjoy life! After years of research, he has become an expert in “Hedonizing”—a term he personally introduced into the vocabulary of true Hedonists. Some say even aliens from Jupiter are big fans of his teachings!
Very important:
If something is troubling you, tell Đole before bed. He is the best listener and will never reveal your secrets. By morning, you’ll wake up feeling lighter and ready for a new day filled with enjoyment!
Đole’s (and our) philosophy:
“Hedonism Strengthens the Body!” So always make time to indulge and share joy with others—it will make life even better!
